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1. Who We Are
Local Intent provides local search optimisation services for service businesses. This Privacy Policy explains the types of personal information we collect, how we use it, how we share it, and your rights in relation to that information.
Contact: hello@localintent.com.au
Location: Perth, Western Australia
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2. Information We Collect
We collect the following categories of data:
2.1 Contact and Enquiry Data
Collected when you submit a form, email, or phone enquiry:
- Name, email address, phone number
- Business name and location
- Details you include in your enquiry
2.2 Website Usage Data
Automatically collected via server logs and analytics:
- IP address, device type, browser, operating system
- Pages viewed, time on page, referral source
- Approximate location based on IP
2.3 Analytics and Tracking Technologies
We use tools that may set cookies or similar identifiers, including:
- Meta Pixel
- Google Analytics
- GoHighLevel analytics
2.4 Support and Communications
Information from emails or messages you send to us, including notes related to your enquiry or project.
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3. How We Collect Data
- Directly from you when you submit forms, call, or email us
- From your device when you browse the Website via cookies and analytics
- From advertising and analytics partners when you interact with campaigns
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4. How We Use Your Information
We may use personal information to:
- Respond to enquiries and provide quotes or proposals
- Deliver and manage optimisation services
- Improve the Website and understand visitor behaviour
- Measure marketing and campaign performance
- Provide customer support and follow-ups
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5. Analytics and Tracking
We use the following tools to measure performance and marketing effectiveness:
You can manage cookies through your browser settings. Some features may not work if cookies are disabled.
- Meta Pixel for conversion tracking and audience insights
- Google Analytics for usage reporting
- GoHighLevel analytics for lead attribution and campaign reporting
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6. Data Sharing and Disclosure
We do not sell personal data. We may share data with:
- Analytics and marketing providers such as Meta, Google, GoHighLevel
- Infrastructure providers who host and operate the Website
- Customer support tools used to handle enquiries
- Professional advisers and authorities where required by law
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7. Legal Bases
For users in Australia, we handle personal information in line with the Privacy Act and Australian Privacy Principles. For users in the UK or EEA, legal bases may include: contract performance, legitimate interests, consent where required, and legal compliance.
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8. Data Retention
We retain personal information only as long as needed for the purposes set out below:
| Data category | Typical retention |
|---|---|
| Enquiry submissions | Up to 24 months after last interaction |
| Marketing/analytics data | 14-26 months depending on provider settings |
| Support communications | 24 months after closure |
| Server logs | 30-90 days for security/troubleshooting |
You may request deletion of your personal information. Some records may be legally retained.
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9. International Transfers
We may process data outside your country. Where required, appropriate safeguards such as contractual clauses are used. Details are available on request.
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10. Security
We implement technical and organisational measures to protect personal information from unauthorised access, loss, misuse, or disclosure.
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11. Your Rights
Depending on your location, you may have rights to access, correct or delete your personal information, restrict or object to processing, withdraw consent where applicable, and data portability.
To exercise your rights, contact hello@localintent.com.au. Verification may be required.
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12. Children
Our Website and Services are intended for business use. We do not knowingly collect personal information from children. If you believe data of a child has been submitted, contact us and we will delete it.
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13. Automated Decision-Making
We do not use automated decision-making that produces legal or similarly significant effects.
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15. Managing Your Preferences
To opt out of marketing emails, use the unsubscribe link or contact us directly. Adjust cookie preferences in your browser.
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16. Changes to This Policy
We will update this policy when needed to reflect changes in features or legal requirements. Material changes will be posted on this page.
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17. Contact
Local Intent Pty Ltd
Email: hello@localintent.com.au