Google Maps Visibility
Google Business Profile Optimisation
When someone in Perth searches for your service, Google often decides who to show before it ever shows website results.
If your Google Business Profile is unclear, incomplete, or mismatched, you can be invisible in Maps even if you do great work.
Outcomes
What changes for you (the outcome)
- More calls from people who already need your service.
- More enquiries from nearby customers.
- Less guessing why competitors show up above you.
GBP optimisation also improves conversion: even when you show up, a strong profile helps people trust you enough to contact you.
Essentials
What we optimise (the essentials)
Categories (the biggest relevance lever)
Category selection is one of the most common reasons businesses don’t show up. We align your primary and secondary categories to the searches you want to win.
Services (clarity + surface area)
We structure services so Google and customers can quickly understand what you offer and what to choose you for.
Reviews (ranking + conversion)
Reviews influence prominence and trust. We help you build a steady review flow without awkward scripts or spammy tactics.
Business information consistency
We confirm the basics are accurate and consistent: hours (including holidays), contact details, and the signals that make your profile feel legitimate and current.
Common issues
Common issues we fix
We only show up sometimes.
We show for the wrong searches.
Our category doesn’t really fit what we do.
We have reviews, but they’re old or sporadic.
Competitors rank above us even though they’re not better.
Process
How this fits our process
Discovery
Replace guesswork with clarity
We identify what Google thinks you do, where visibility breaks, and what to fix first before you spend time or money on changes.
How Discovery works
Foundation
Align the core signals
GBP optimisation usually sits here. We align categories, services, reviews, and consistency so Google can match you to the right local searches.
How Foundation works
Momentum
Keep signals current
Local visibility decays when signals go stale. Momentum keeps your profile accurate, active, and trustworthy over time.
How Momentum works
System
How this connects to broader Local Search
GBP is the strongest local asset, but Google looks for corroboration. We connect profile improvements to the wider system so signals agree across your website and the web.
For the full system approach, see: Local Search Perth.
Ready to grow your business?
We only work with a small number of Perth businesses at a time. Request a Local Search Audit to secure your spot in the next intake.
